The collective
Meet the Collective.
The Collective is a bench of award-winning creators, copywriters, copyeditors, video producers, graphic designers, strategists, and project managers, a distributed team that works as one, alongside our clients’ teams. Senior expertise plugs into your team on every engagement, with a clear eye on pipeline, revenue, and the bottom line.
Why the bench works
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Senior specialists are matched to your specific engagement, so the right expertise is on your account from day one.
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Deep B2B tech marketing specialization across copywriting, content strategy, video, design, and technical SEO.
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One team that works as part of yours.
"Experts are hand-selected from our bench for every project, and everyone gives their all, energy, creativity, insight, strategy, and heart."
Anna Schechter
Copywriter and Copyeditor
Our team
Leadership
Gayle Birkelund Kalvert
Founder & CEO
Kristin Allaben
SVP, Client Services and Strategy
Client strategy
Andrea Race
Manager, Client Services
Paige Peterson
Manager, Client Strategy
Julia Clendenin
Manager, Client Strategy
Margaret Torres
Senior Client Strategist
and Writer
Content and writing
Jennifer Gustavson
Senior Writer, Content
Marissa Jenae Johnson
Senior Content Strategist and Writer
Anna Schechter
Copywriter and Copyeditor
Lawren Henderson
Writer
Jacob Petterson
Copywriter, UK/Europe
Search and operations
Joel Susaya
Technical SEO Specialist
Louise Ignacio
Operations Manager
Nina Sumayang
Marketing and Sales Operations Specialist
Creative and podcast
Jever Dulay
Brand and Content, Creative Specialist
Patrice Punzalan
Podcast Producer
Interested in joining the bench?
We match smart, driven people to the right clients and the right challenges.
We’re always looking for the next great fit.
