How Creo built 9 types of partner marketing content for Hewlett Packard Enterprise's global partner program
9 types of partner-ready marketing content, from joint solution briefs to sales decks, created for one of the world's largest technology partner programs.
Summary
Creo, a B2B growth marketing agency, partnered with Hewlett Packard Enterprise (HPE) for multiple years to support one of the world's largest partner programs, creating nine types of partner-ready content, including joint solution briefs, joint customer success stories, and sales decks.
The challenge
Partners, channels, and alliances are critical components of a technology company's go-to-market (GTM) strategy, but not every marketing agency has experience in them. HPE runs one of the world's largest partner programs, with a trusted network of companies that sell, manage, integrate, support, and deliver HPE solutions. Supporting that network takes content that works for HPE and its partners at every stage of the partner ecosystem.
Why Creo was brought in
HPE brought in Creo as a B2B growth marketing agency with deep partner marketing experience. With extensive experience writing and creating videos for technology companies and their partners, Creo’s developed a wide range of marketing content to support HPE’s partner marketing program aligned to its broader content strategy.
Beyond content, Creo helps clients develop partner program assets, including partner portals, partner marketing guides, partner programs, and joint partner events.
The results
Creo created content across the full partner journey over a multi-year partnership, giving HPE and its partners a steady supply of marketing assets that carry a consistent story.
The engagement included:
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Joint solution briefs and joint customer success stories created with HPE's partners.
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Email campaigns, banner copy, and ad copy for HPE and its partners.
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Video scripts, blogs, white papers, and sales decks for HPE and its partners.
Why this worked
The Creo + HPE partnership illustrates how Creo, as a GTM agency for B2B companies, helps technology companies support their partner ecosystem with content built for both sides of the relationship. Creo’s partner marketing experience, paired with a content studio that can produce everything from solution briefs to video scripts, ensures that any client and its partners are equipped at every stage.
Building or scaling a partner program? Creo can help.
