How Creo's content strategy gave Spreedly a distinct point of view and 25 video assets from its customer advisory board
5 hero videos and 20 cutdowns created from Spreedly's customer advisory board, plus a new point of view built for its move upmarket.
Summary
Creo, a B2B growth marketing agency, helped Spreedly, a payments orchestration platform, turn its rebrand and go-to-market (GTM) repositioning into content. Creo helped Spreedly develop a distinct point of view, and also built a content plan for Spreedly’s customer advisory board, along with a library of hero videos and cutdowns.
The challenge
Spreedly is a payments orchestration platform that lets businesses transact securely across multiple payment gateways and services. As Spreedly moved upmarket through a rebrand and GTM repositioning, it wanted to strengthen its thought leadership and customer engagement. To do that, Spreedly needed a distinct point of view and the creative capacity to bring it to life in dynamic, visual formats.
Why Creo was brought in
Spreedly brought in Creo as a B2B growth marketing agency for its exclusive focus on B2B tech and its experience in financial services, fintech, and payments. The work spanned messaging and storytelling, content strategy, and video marketing, with Creo developing the point of view in collaboration with Spreedly's leadership and managing video production from script to final cut.
The results
Creo developed the strategy for Spreedly's point of view and created it in multiple formats with dynamic visual elements. Creo then built a content marketing plan to get the most reach and engagement from the assets captured at Spreedly's customer advisory board, wrote the video scripts, and managed production and post-production to turn the long-form videos into a set of derivative assets.
The engagement delivered:
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A distinct Spreedly point of view, created in multiple formats with dynamic visual elements.
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A content marketing plan for customer advisory board assets, built to maximize reach and engagement.
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5 hero videos, ranging from 60 seconds to 3 minutes, produced from the advisory board shoot.
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20 short-form cutdowns derived from the long-form videos.
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End-to-end video support, from script writing through production and post-production.
Why this worked
The Creo + Spreedly partnership illustrates how Creo, as a GTM agency for B2B companies, helps technology brands turn a new market position into a steady stream of content. By pairing a clear point of view with a plan to reuse every asset, Creo turned a single customer event into a full library of video and visual content.
Repositioning and need content to match? Creo can help.
