How Creo's messaging and positioning work took a GTM strategy consulting firm from firefighter to growth partner in five weeks
A new messaging framework, sales collateral for each leader, and six new webpages, delivered in five weeks for a B2B tech GTM strategy consulting firm.
Summary
Creo, a B2B growth marketing agency, helped a B2B tech GTM strategy consulting firm reposition from a short-term fixer to a trusted growth partner. Creo delivered a new messaging framework, ICP-specific sales collateral, and six new webpages in five weeks.
The challenge
The GTM strategy consulting firm is comprised of a team of seasoned operators who partner with leading B2B tech companies and investors, and it wanted to leave its reputation as "firefighters" behind. The firm was known for stepping in to fix issues companies already recognize, and it set out to reposition itself as a cross-functional partner that drives sustained revenue growth across teams.
The firm had the vision, but it needed to rebuild its messaging from the ground up to connect with two very different audiences: founders and investors.
Why Creo was brought in
The firm brought in Creo as a B2B growth marketing agency to rebuild its messaging and positioning from the ground up. The work spanned messaging and storytelling, brand positioning, and web content, with Creo collaborating closely with the firm's leadership team and the leaders of each functional area to align on what makes the firm unique, where it fits in the market, and how founders and investors should perceive it.
The results
In five weeks, Creo took the firm from an initial two-hour messaging workshop to launched one-pagers and new webpages. Along the way, Creo ran strategy sessions with each functional leader and completed competitive analysis and keyword research to identify the differentiators that would strengthen the firm's story.
The engagement delivered:
-
A new messaging framework with a mission statement, core values, elevator pitch, functional area descriptions, and voice and tone guidance.
-
Tailored company summaries for each of the firm's two audiences: founders and investors.
-
Sales collateral for each leader, including ICP-specific one-pagers, high-level overviews, and detailed assets for each functional area.
-
Six new webpages that carry the refined story across the firm's digital presence.
-
A five-week timeline from the first messaging workshop to launch.
The result is a unified leadership story and a messaging toolkit built to scale, so the firm can communicate consistently and confidently with founders, investors, and partners as it grows.
Why this worked
This partnership illustrates how Creo, as a GTM agency for B2B companies, helps leadership teams align on one story and turn it into assets their teams can use right away. Pairing messaging strategy with ready-to-use collateral and web content gave the firm consistency across channels without a long internal process.
Rebuilding your messaging? Creo can help.