How Creo's brand strategy and design gave Aktana's agentic AI a custom character, Nexa, in three months
Aktana is now known as PharmaForceIQ
A custom agentic AI character, Nexa, designed and delivered for Aktana in three months and now on track for rollout across internal and external channels.
Summary
Creo, a B2B growth marketing agency, helped Aktana, a life sciences leader in intelligent customer engagement, bring its agentic AI to life with a custom brand character, Nexa. Creo developed Nexa in three months. The goal of the design is to position the product as a relatable, accessible partner rather than a rules-based chatbot.
The challenge
Aktana is a leader in intelligent customer engagement for life sciences. To maintain its market edge and be one of the first to bring an agentic AI to market, Aktana recognized that it needed more than functionality; it needed connection. Agentic AI, meaning AI that can independently pursue and complete a defined objective with minimal human intervention, is a concept that's often misunderstood. To combat this, Aktana wanted a personable character to represent it.
Why Creo was brought in
Aktana brought in Creo as a B2B growth marketing agency for its track record in B2B tech marketing and its team of seasoned design strategists. The work spanned brand strategy, messaging and storytelling, and creative design, with Creo acting as an agile extension of Aktana's team and matching its start-up-like processes and spirited mentality.
The results
Creo designed a purpose-built, custom character for Aktana's agentic AI, built to embody helpfulness, wisdom, and agility. The team aligned the character's personality traits and visual cues with Aktana's brand and product capabilities, then explored multiple creative directions and continuously worked feedback in to land on a final design that fit.
The engagement delivered:
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A custom agentic AI character, Nexa, designed and delivered in three months.
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An internal campaign that strengthened team connection and deepened engagement and excitement.
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A foundation Aktana can build on to add motion animations and expand the character's usage.
As Whitney LaBonte, Sr. Director, Brand & Demand Generation at Aktana (now a Growth Marketing Strategist & Leader at ODAIA), put it, "It feels like what's important to us becomes important to you guys without us asking you to make it important."
Why this worked
The Creo + Aktana partnership illustrates how Creo, as a GTM agency for B2B companies, helps technology brands turn a hard-to-explain product into a memorable one. By pairing brand strategy, storytelling, and design, Creo gave Aktana a character that feels like a true extension of its team and a foundation it can keep building on.
Bringing a new product or AI capability to market? Creo can help.
