About us
Turn events into a predictable growth channel
Make every event work harder for the business.
Events are one of the largest investments in B2B marketing, and one of the biggest opportunities to accelerate pipeline and strengthen relationships.
When every part of the event lifecycle works together—from targeting the right attendees to activating the right follow-up—events become far more than a moment on the calendar.
They become a powerful growth channel for the business.
That’s exactly what the Creo Event Performance Engine™ delivers.
Trusted by B2B technology companies running high-stakes events with real revenue expectations.
Turning event activity into growth
When strategy, execution, and follow-through are aligned, events become one of the most powerful drivers of engagement and pipeline.
The Creo Event Performance Engine™ brings those elements together into a clear structure that helps event teams turn important moments into measurable business results.
Unlocking the revenue inside your partner network
The good news is you don’t need to identify new partnerships to unlock that potential. You need a system that turns collaboration into repeatable growth.
That’s exactly what the Creo Partner Revenue Engine™ was built to do.
“I love working with this team. They always provided value for our clients and their channel partners, and I was lucky enough to be part of it and see everyone soak it up.”
– Shaun Martinez,
Sr. GTM Program Lead &
Partner Marketing Consultant,
The Channel Company
The Creo Event Performance Engine™
The system behind high-performing B2B events.
The Creo Event Performance Engine is how we help marketing teams design, run, and activate events that contribute to real pipeline.
It centers around three connected phases of the event lifecycle:
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Each phase builds on the previous one, ensuring the event works harder before it begins, while it’s happening, and long after it ends.
Phase 1
Engineer the outcome
Great events start with clarity. That’s why we focus on defining what success looks like and aligning the right people around that vision before the first invite goes out.
In this phase, we help teams:
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Clarify the business goal and audience value for the event.
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Align marketing, sales, and leadership around shared event priorities.
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Develop the messaging, outreach plan, and timeline needed to support the objective.
The result:
An event strategy designed to deliver measurable outcomes.
Phase 2
Execute with precision
Once the strategy is in place, the focus shifts to creating an experience that supports meaningful engagement.
This phase keeps every moving part coordinated so your team can focus on the people and conversations that matter most.
Our team helps coordinate:
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Vendors, venues, and internal teams, including onsite logistics and operational planning.
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Experience design that reflects your brand and event objectives.
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Alignment with executives and sales throughout the event.
Your team focuses on relationships and conversations. We keep everything around it running smoothly.
Phase 3
Activate the pipeline
This phase focuses on ensuring those key moments during an event translate into real momentum for the business.
We help:
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Equip sales with clear next steps tied to real prospects, including launching timely follow-up to continue the conversation.
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Track engagement signals that indicate opportunity.
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Capture insights that strengthen reporting and inform future events.
The goal is to turn event momentum into measurable pipeline.
What event teams gain
When strategy, execution, and follow-through work together, events become a repeatable motion that drives engagement, insight, and pipeline.
With the Creo Event Performance Engine, event teams gain:
Clarity
on what success looks like before the event begins.
Coverage
across strategy, coordination, and follow-through.
Confidence
that event investments will translate into pipeline.
From conference sponsorship to record ROI
CoreView partnered with Creo to turn its Platinum sponsorship at the Microsoft 365 Conference into a measurable growth opportunity. Using the Creo event framework, we aligned pre-event outreach, on-site engagement, and structured follow-up to ensure the event created meaningful conversations with the right prospects.
The result was CoreView’s highest-performing event to date, generating record ROI from the conference investment, stronger engagement with qualified prospects, and sales conversations that continued well beyond the event itself.
Why event teams partner with Creo
Event marketers run one of the most complex motions in B2B marketing.
From coordinating vendors and venues to aligning executives, marketing campaigns, and sales outreach, they create the conditions that make important conversations possible.
Creo helps bring structure to that complexity.
We work alongside event marketers to:
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Align event strategy with business priorities.
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Coordinate execution across teams and partners.
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Ensure engagement continues moving forward after the event.
Unlike traditional event agencies that focus primarily on logistics, Creo connects strategy, execution, and pipeline activation so events consistently deliver business impact.
Engagement options
Every event program is different, and teams often need support at different points in the lifecycle.
Our partnerships typically take one of three forms.
Event strategy sprint
A focused engagement that defines the event objective, audience strategy, messaging, and outreach plan before execution begins.
Activation + operations
Hands-on support that connects strategy with execution across planning, coordination, and event delivery.
Full Event Revenue Partner
End-to-end partnership across the entire event lifecycle, from strategy and sourcing to onsite management and post-event pipeline activation.
Confidence in every event investment
When the right structure is in place, events become easier to manage and easier to measure.
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Marketing leaders gain clearer visibility into pipeline contribution.
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Sales teams walk away with meaningful conversations and next steps.
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Event marketers have the support needed to deliver high-impact experiences.
Events stop feeling like isolated moments and start functioning as a dependable part of the growth strategy.
Schedule an event revenue strategy call
If events play a meaningful role in your marketing strategy, there’s an opportunity to make them work even harder for the business.
In this short working session, we’ll explore:
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Where your event strategy has the greatest opportunity for growth.
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Which upcoming events represent the strongest pipeline potential.
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How to strengthen performance across the entire event lifecycle.