From sponsorship to system:
Making events perform under pressure
30 sales leads from named companies, generated through a single event sponsorship at the Microsoft 365 Conference.
Summary
Creo, a B2B growth marketing agency, helped CoreView turn a Platinum Sponsorship at the Microsoft 365 Conference into measurable pipeline, driving 32,400 brand impressions and 30 sales leads from named companies requesting follow-up meetings.
The challenge
The Microsoft 365 Conference is the largest in-person gathering of Microsoft engineers and community leaders in the world, and as a Platinum Sponsor, CoreView had a significant investment on the line inside an extremely competitive environment.
Visibility alone wasn't enough. Every touchpoint needed to drive real engagement, and sales needed meaningful, qualified follow-up, not just badge scans.
Why Creo was brought in
CoreView engaged Creo as a B2B growth marketing agency to ensure their sponsorship translated into measurable business impact, not just presence. The relationship began more than a year before this event, when CoreView's VP of Marketing, a former Creo client, brought the team in as a trusted partner.
Creo led event marketing strategy and activation before, during, and after the conference. This was paired with content strategy and execution, as well as sales and marketing alignment support. This was made possible by working directly with CoreView's VP of Marketing and participating in joint sales planning sessions to ensure event efforts supported downstream pipeline goals.
The results
Creo built CoreView's full event strategy and deployed its Event Promotions Comms Pack across pre-event, on-site, and post-event touchpoints. This gave CoreView's internal team a cohesive presence across every channel while staying focused on execution and relationship-building.
The event sponsorship delivered record ROI for CoreView, with real engagement and real pipeline to show for it:
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32,400 brand impressions over the two-day event, with 145 engaged attendees from 124 unique companies.
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230+ attendees packed CoreView's speaking session, standing room only.
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30 sales leads from named companies requesting follow-up meetings.
As CoreView put it, "to say that we were the center of the action would be an understatement."
Why this worked
The Creo + CoreView partnership illustrates how Creo, as a GTM agency for B2B companies, turns event marketing from a single moment into a revenue engine, giving sales meaningful, qualified follow-up instead of just badge scans.
Let's see how Creo can turn your next event into pipeline.
