The opportunity

The Microsoft 365 Conference is the largest in-person gathering of Microsoft engineers and community leaders in the world. As a Platinum Sponsor, CoreView had a significant investment on the line, and a massive opportunity to stand out in an extremely competitive environment.

The stakes were clear:

• Visibility alone wasn’t enough.

• Every touchpoint needed to drive real engagement.

• Sales needed meaningful, qualified follow-up, not just badge scans.

CoreView engaged Creo Collective to ensure their sponsorship translated into measurable business impact, not just presence.

The partnership

Creo’s relationship with CoreView spanned more than a year, beginning when CoreView’s VP of Marketing — a former Creo client — brought the Creo team in as a trusted partner.

Creo worked primarily with the marketing team, while also participating in joint sales and marketing planning sessions, to ensure event efforts supported downstream pipeline goals.

This was not a one-off activation. It was a strategic partnership built on trust, speed, and accountability.

The strategy: Events as revenue engines

Rather than treating the conference as a single moment, Creo developed CoreView’s full event strategy, which included:

• What experiences made sense for their audience.

• Where CoreView should invest time, budget, and energy.

• How to activate before, during, and after the event.

• How to support sales with the right assets and messaging.

The result was a tightly orchestrated event presence designed to maximize visibility, engagement, and follow-up conversion.

The execution: Event Promotions Comms Pack™

Once the strategy was set, Creo moved fast by deploying its proprietary Event Promotions Comms Pack™, a comprehensive framework that equips client teams to market their event before, during, and after, across all channels, audiences, and micro-events.

Deliverables included:

Pre-Event

• Meeting and demo registration pages

• VIP dinner invitations for sales-led outreach

• Email campaigns promoting on-site experiences

• Partner-ready emails for CoreView’s ecosystem

• Social media copy and visual design

• Event-related press releases

During event (on-site)

• Branded materials and handouts

• Visual assets reinforcing CoreView’s positioning

• Messaging aligned to live demos and sessions
   

Post-Event

• Targeted follow-up emails

• Sales-ready messaging to support next conversations
   

Creo handled all promotional copy, design, and coordination, allowing CoreView’s internal team to stay focused on execution and relationship-building.

The experience

CoreView shared: “To say that we were the center of the action would be an understatement.”

From pre-event buzz to standing-room-only sessions, CoreView showed up with clarity, confidence, and consistency that was supported by a cohesive narrative across every touchpoint.
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Not swag traffic. Not vanity metrics. 
Real engagement. Real conversations. Real pipeline.