State, Local & Education (SLED) Marketing Specialist
Location: United States
Employment type: Remote
Join Creo Collective
State, Local & Education (SLED) Marketing Specialists
Creo Collective is a growth marketing agency focused on B2B tech. We are excited to announce that we are expanding into the public sector, focusing on state agencies, municipalities, transit authorities, higher education institutions, and other SLED organizations. As we grow our pipeline of public sector marketing contracts, we are building a bench of experienced freelance specialists who can be activated as engagements are won.
If you’re interested in one or more of these roles, please submit your resume to info@creocollective.io. When a contract is awarded that matches your specialty, we will reach out to discuss the engagement.
Each of these roles are contract/freelance-based and will be paid at an hourly rate of $50-$75, per the agreed-upon terms ahead of the project start.
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What we're looking
for All roles share a common profile:
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You have real-world experience in your discipline,
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You are comfortable working independently within a managed engagement framework, and
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You have SLED/public-sector experience or a genuine interest in it.
Government clients have distinct requirements — compliance, reporting, community accountability — and the best candidates will have navigated those environments before.
Across all specialties, we value:
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Demonstrated experience and expertise through portfolio or case examples from relevant campaigns or projects.
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Reliability, clear communication, and the ability to meet government-grade deliverable standards.
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Platform certifications, vendor relationships, or language credentials, where applicable.
Open Positions​
Core capabilities
If you hold expertise in any of these areas, we strongly encourage you to submit your resume.
Summary of roles
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Media Buyer / Planner
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Technical SEO & Paid Platform Specialist
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PR / Media Relations Director
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Creative Professional Bilingual (Spanish–English)
Media Buyer / Planner
Key skills & experience
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Experience in digital media buying (paid search, paid social, programmatic) and/or large-scale traditional media (TV, radio, outdoor).
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Familiarity with government transparency and budget reporting standards.
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Experience managing significant media budgets with formal reconciliation.
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Strong relationships with media vendors or DSP platform experience.
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Ability to build and deliver client-facing performance reports.
Technical SEO & Paid Platform Specialist
​Key skills & experience
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Active Google Ads and/or Meta Blueprint certifications preferred.
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Technical SEO site audit experience (Screaming Frog, SEMrush, Ahrefs or equivalent).
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Experience managing paid search campaigns with enrollment or awareness goals.
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Familiarity with analytics platforms (GA4, Looker Studio, Adobe Analytics).
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Experience with KPI tracking tied to public-sector or higher-ed outcomes.
PR / Media Relations Director
Key skills & experience
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Established media relationships with regional or national press contacts.
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Experience drafting press releases, media advisories, and executive talking points.
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Crisis communications experience, ideally in a government or institutional context.
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Background working with elected officials, agency leadership, or university communications offices.
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Ability to manage rapid-response media situations under public security.
Creative Professional Bilingual (Spanish-English)
Key skills & experience
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Native or near-native Spanish fluency (written and spoken).
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Experience producing culturally adapted marketing copy - not direct translation.
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Familiarity with language-access compliance and Title VI requirements is a plus.
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Portfolio demonstrating bilingual campaign work across print and/or digital.
Specific roles Include:
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Copywriter
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Translator / reviewer
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Creative director
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Cultural consultant
Vertical specialists
These specialties unlock competitive advantage on specific SLED contract types. Freelancers with these backgrounds will be deployed on targeted engagements.
Summary of roles
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Analytics Engineer / BI Developer
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OOH / Transit Media Buyer
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Events Producer / Community Engagement Lead
Lead Analytics Engineer / BI Developer
Key skills & experience
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Experience building custom dashboards (Looker Studio, Tableau, Power BI)
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Attribution modeling and campaign performance analysis.
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Ability to pull and synthesize data from multiple ad platforms.
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Experience producing government-grade reporting with audit trails.
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SQL or data pipeline experience is a plus.
OOH / Transit Media Buyer
Key skills & experience
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Establish relationships with Outfront, Clear Channel, Lamar, JCDecaux or similar organizations.
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Experience buying transit advertising (bus wraps, rail, shelters, airport).
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Familiarity with OOH measurement and reporting standards.
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Experience negotiating government-rate or public-benefit pricing.
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Understanding of place-based and experiential media is a plus.
Events Producer / Community Engagement Lead
Key skills & experience
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Experience producing public-facing events and community meetings.
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Facilitation skills for stakeholder workshops and listening sessions.
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Ability to coordinate logistics for government or institutional events.
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Experience with ADA-compliant event planning.
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Background in civic engagement, public participation, or community outreach.
Emerging & specialized needs
These specialties are recruited on a pipeline-specific basis. Freelancers in these areas are welcome to submit interest and will be contacted when a matching engagement arises.
Summary of roles
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Influencer | Creator Partnership Manager
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Print Production Manager
Influencer | Creator Partnership Manager
Key skills & experience
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Established creator/influencer network or proven ability to identify and vet talent.
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Experience managing influencer contracts, usage rights, and FTC compliance.
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Background in public health, safety, or civic campaigns is a strong plus
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Ability to measure and report influencer campaign performance.
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Experience working within government brand standards and approval workflows.
Print Production Manager
Key skills & experience
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Pre-press and print production management experience.
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Established vendor relationships with commercial print and specialty print shops.
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Experience managing large-format, transit, and community outreach print runs.
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Familiarity with ADA and language-access requirements for print materials.
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Ability to manage timeline, proofing, and delivery for multi-format print projects.
How to apply
We review submissions on a rolling basis. There is no deadline; as long as we are actively pursuing SLED contracts, we will continue to build our freelance bench.
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To express interest, please email the following to info@creocollective.io:
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Your resume or LinkedIn profile URL.
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The role(s) or specialty area(s) you are interested in.
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A brief note (2–4 sentences) on your relevant background and any SLED or public-sector experience.
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Optional but encouraged: Portfolio samples, case studies, or links to relevant work.
Subject line format: [Role Name] – Freelance Interest | [Your Name]
Reach us at info@creocollective.io
About Creo Collective
Founded in 2021 and headquartered in New York, Creo Collective is a B2B marketing agency specializing in two verticals: enterprise technology and public sector. We partner with SaaS and enterprise software companies, as well as State, Local, and Education (SLED)-focused teams, to turn marketing into measurable pipeline. Our expertise spans go-to-market (GTM) strategy, campaign execution, and program development, designed to connect marketing activity directly to sales outcomes. Our model provides our clients with the right expertise at the right time, giving teams the capacity to move faster and deliver impact without added headcount risk. Since our founding, we’ve partnered with 50+ clients, helping them accelerate GTM launches, drive stakeholder engagement, and scale marketing programs that have a direct impact on the success of the business.
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​Visit us at creocollective.io