How Creo helped Regent Seven Seas Cruises launch its B2B sub-brand, Regent Elevate, with a cohesive luxury identity
17 launch-ready sales and marketing assets, plus a new logo and a full brand and messaging guide, built to launch Regent Seven Seas Cruises' B2B sub-brand.
Summary
Creo, a B2B growth marketing agency, helped Regent Seven Seas Cruises redefine the look and voice of its B2B sub-brand, Regent Elevate, delivering a new logo, a brand and messaging guide, and 17 launch-ready assets in about six months, giving its travel advisor audience a cohesive luxury identity.
The challenge
Regent Seven Seas Cruises is a leading luxury cruise line, and its B2B sub-brand, Regent Elevate, offers travel advisors exclusive tools and benefits. The program itself was strong, but its branding didn't fully capture the sophistication and prestige of the Regent name. The logo, tone, and materials lacked cohesion, and the message wasn't clearly resonating with its target audience of B2B partners.
Why Creo was brought in
Regent brought in Creo as a B2B growth marketing agency to redefine the look and voice of Regent Elevate, reflecting the elegance of the parent brand while clearly articulating the program's unique value. The work spanned brand strategy, messaging and storytelling, and creative design. Creo worked alongside Regent's team of decision-makers from the first logo workshop through the official launch.
The results
Creo led focused workshops with Regent's decision-makers to define the emotions, dos and don'ts, and visual direction for the new logo. From there, Creo built the brand and messaging guide, backed by competitor research and a defined subtext of honor, extend prestige, empower, and inspire, then supported the official launch with sales and launch collateral.
The engagement delivered:
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Three new logos for Regent Elevate, shaped through collaborative workshops with Regent's decision-makers.
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A comprehensive brand and messaging guide covering voice, tone, and brand application across all channels.
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17 launch-ready sales and marketing assets, including an FAQ document, flyers, a PowerPoint deck, email template copy, charts, email signature badges, and banners.
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A refreshed brand identity and messaging foundation in under four months, with launch support completing the full engagement in about six.
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A re-engagement from Regent after the branding work to support the official launch.
Why this worked
The Creo + Regent partnership illustrates how Creo, as a GTM agency for B2B companies, helps brands that sell through partners present a cohesive, prestigious identity to that audience. Pairing brand strategy and messaging with launch-ready collateral let Regent focus on the rollout while the creative details stayed in expert hands.
Launching a sub-brand or a partner program? Creo can help