From survey to story: How Creo helped Strike Graph turn data into actionable insights
First-party data captured from 200+ compliance leaders, turned into Strike Graph's flagship 2025 State of AI in Compliance Report.
Summary
Creo, a B2B growth marketing agency, helped Strike Graph launch original research into AI adoption in compliance, designing a survey that captured first-party data from 200+ compliance leaders and turning it into a polished, SEO-ready thought leadership report.
The challenge
Strike Graph, a leader in compliance automation, wanted to expand its thought leadership with original research on the use of AI in compliance. Strike Graph's team had the vision for a report that would provide real insights while reinforcing their role as a trusted partner in technology-driven compliance. However, they needed a partner that could design a credible survey, gather responses from the right audience, and turn raw data into an engaging, visually driven report.
Why Creo was brought in
Strike Graph brought in Creo as a B2B growth marketing agency to act as a full-service research and content strategy partner, spanning survey design, audience engagement, data analysis, and report development.
Creo worked directly with Strike Graph's team and subject matter experts to ensure the survey captured meaningful insights and that findings translated into content Strike Graph could use across emails, web content, and external communications.
The results
Creo managed every step of the process, from SME interviews and survey design through email outreach, data analysis, and report development, producing Strike Graph's flagship 2025 State of AI in Compliance Report without adding to the internal team's workload.
The engagement delivered:
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First-party data captured from over 200 compliance leaders through a three-part email engagement stream.
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A flagship research report combining narrative, visuals, and SEO-optimized web content to extend Strike Graph's reach and impact.
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A repeatable research framework Strike Graph can return to for future studies and continued thought leadership.
Why this worked
The Creo + Strike Graph partnership illustrates how Creo, as a GTM agency for B2B companies, turns first-party data into a thought leadership asset. By combining research design, data analysis, and storytelling with broader content strategy in one team, Strike Graph maintained its industry authority without adding internal lift.
Let's turn your data into a thought leadership asset.
