How Creo helped SaaS startup Shop-Ware grow MQLs by 102% through GTM and content strategy
102% increase in MQLs, generated through a go-to-market and content program built for a Series A automotive SaaS startup.
Summary
Creo, a B2B growth marketing agency, helped Series A automotive SaaS startup Shop-Ware accelerate its go-to-market (GTM) strategy. Creo helped drive a 102% increase in MQLs and a 52% increase in demo requests through a content and campaign program built to feed its sales team.
The challenge
Shop-Ware is a SaaS-based solution for the automotive industry, and as a Series A startup, it had already built a strong client foundation. Shop-Ware wanted to accelerate its GTM strategy, but its marketing team needed extra capacity to launch a new product while also generating new business leads for the sales team.
Why Creo was brought in
Shop-Ware brought in Creo as a B2B growth marketing agency to augment its marketing team on two fronts. The first was GTM strategy for a new product, and the second was content strategy and demand generation to increase the volume and effectiveness of its marketing campaigns.
Creo delivered product marketing strategy, content marketing, and a copywriting content studio that kept Shop-Ware's sales team supplied with new leads.
The results
Creo built a GTM strategy for Shop-Ware's new product, then created the campaigns and content to support it, including promotional and audience-specific email campaigns, paid social ad copy, white papers, customer spotlight blogs, CEO-led thought leadership, product-release updates, and customer newsletters.
The program delivered:
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102% increase in MQLs.
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52% increase in demo requests.
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42.86% average open rate across email campaigns.
As one Shop-Ware leader put it, "It is so exciting to report such an increase in activity and leads."
Why this worked
The Creo + Shop-Ware partnership illustrates how Creo, as a GTM agency for B2B companies, helps a fast-growing startup pair GTM strategy with a steady stream of content. That combination gave Shop-Ware's sales team more qualified leads and more demo conversations while extending the reach of its existing marketing team.
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