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BigPanda’s AIOps platform transforms huge volumes of IT data into actionable insight and automation. With BigPanda, businesses automate incident management, prevent IT outages, increase the velocity of their digital business, and deliver extraordinary customer experiences.

BigPanda has an impressive roster of customers. However, with AI being such a new technology, they needed to demonstrate the real results their platform delivers in order to close more deals quickly. Creo got creative and developed multiple assets for BigPanda customer marketing to leverage for their campaigns. 

Creo delivered integrated digital campaigns, including promotional emails and social media copy, leveraging our Promotional Campaign Comms Pack™.

  • Documentary-style video with b-roll of the customer’s operation or animations to highlight success metrics

  • Several cutdowns from longer form video for use on various social media channels

  • Written customer case studies

  • Social media graphics

  • Blogs featuring video for the company website 

  • Customer-success coffee table book (in digital and hard-copy format) consisting of 12 anonymized customer-success stories, the #1 most requested item from BigPanda’s sales team 

  • As BigPanda said themselves “Demand from sales is so high, we need to create volume 2 of the coffee table book!” 

Results included:

  • Influenced $1M in sales pipeline

Creativity + customer success = new business

Creo Collective services: Video and Visual Content Studio, Copywriting Content Studio
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