From strategy to system: Scaling enterprise marketing under real pressure
$50M+ in marketing-influenced new ARR, generated through a fully embedded enterprise marketing partnership.
Summary
Creo, a B2B growth marketing agency, helped BigPanda scale a complex, multi-team enterprise marketing organization by embedding directly inside their team, driving $50M+ in marketing-influenced new ARR and more than 10,000 MQLs across global demand programs.
The challenge
BigPanda is an enterprise AIOps platform operating in a crowded, highly technical market, selling to IT Ops, NOC, DevOps, and SRE teams at some of the world's largest organizations. BigPanda already had a powerful product and a clear value story, but they struggled with scale, consistency, and execution under pressure. The marketing organization needed a GTM marketing partner that could operate inside the team, rather than alongside it, to ensure the team could move fast without losing rigor.
Why Creo was brought in
BigPanda needed strategic guidance across campaigns, channels, and regions, plus high-volume, high-quality content and creative that stayed tightly aligned with sales and revenue goals. Creo was brought in as a B2B growth marketing agency to lead integrated marketing strategy, campaign development, and execution, spanning content strategy, event marketing, and partner marketing. This included direct work with the VP of marketing, demand generation, creative, product marketing, and sales.
The results
Creo helped BigPanda ensure marketing operated as a cohesive system across content, events, and partner programs, creating hundreds of assets across various campaigns, programs, and channels the team helped execute.
Creo's partnership helped BigPanda deliver strong, trackable results across the full funnel over the course of the engagement:
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10,000+ MQLs generated across global demand programs.
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5,700+ engaged accounts entering the pipeline.
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280+ marketing-influenced opportunities.
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$50M+ in marketing-influenced new ARR.
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45+ field and partner events supported.
Results represent annual totals.
Why this worked
The Creo + BigPanda partnership illustrates how Creo, as a GTM agency for B2B companies, helps high-growth B2B companies scale marketing without losing discipline, turn strategy into systems teams can actually run, and deliver results under pressure.
Let’s see how Creo can do this for your team.
