The challenge

​

BigPanda is an enterprise AIOps platform operating in a crowded, highly technical market, selling into IT Ops, NOC, DevOps, and SRE teams at some of the world’s largest organizations.

​

The challenge wasn’t what to say — BigPanda had a powerful product and clear value. The challenge was scale, consistency, and execution under pressure.

​

The marketing organization needed:

• A partner who could operate inside the team.

• Strategic guidance across campaigns, channels, and regions.

• High-volume, high-quality content and creative.

• Tight alignment with sales and revenue goals.

• A team that could move fast without losing rigor.

​

BigPanda didn’t need support. They needed a true extension of their marketing organization.

​

The partnership: Fully embedded, fully accountable

​

Creo Collective was deeply integrated into BigPanda’s marketing organization, working directly with multiple teams and departments, including:

• VP of Marketing

• Head of Demand Generation

• Creative Services

• Field Marketing

• Partner Marketing

• Customer Marketing

• Product Marketing

• Public Relations

• Sales

​

As BigPanda’s partner, Creo served as:

• Strategic advisor

• Campaign architect

• Content and creative engine

• Execution partner across teams and programs

​

This level of integration allowed BigPanda to move faster, stay aligned, and maintain consistency across a complex marketing ecosystem.

​

The strategy: Marketing as a connected system

​

Rather than executing isolated tactics, Creo helped BigPanda ensure marketing operated as a cohesive system. This included:

• Campaigns that were tied directly to business goals.

• Messaging consistency across demand, field, partners, and customers.

• Content built to support both marketing and sales motions.

• Maintaining brand rigor even at a high speed of execution.

​

To do this, Creo: 

• Developed campaign strategies aligned to pipeline and ARR goals.

• Translated complex AIOps value into clear, compelling narratives.

• Created repeatable frameworks (comms packs, content systems, creative guidelines) for Big Panda to easily stand up for all future campaigns.

• Ensured consistency across narratives and marketing programs so each campaign reinforced the others rather than competing for attention.

​

The execution: Strategy meets scale 

​

Creo created hundreds of assets across various campaigns, programs, and channels the team helped execute, including:

• Core messaging and positioning documents.

• Campaign concepts and go-to-market frameworks.

• Premium content (buyer’s guides, thought leadership, video series).

• Full communication packs for webinars, video series, and campaigns.

• Field and event marketing assets.

• Partner marketing materials.

• Customer advocacy and review programs.

• Sales-aligned content and enablement assets.

• Brand and creative services support.

​

All content — written and designed — was developed by Creo in close collaboration with BigPanda’s internal stakeholders.

​

Why this worked

​

This engagement succeeded because:

• Creo was embedded, not outsourced.

• Strategy and execution were tightly connected.

• Marketing and sales stayed aligned in real time.

• Decisions were made with clarity, speed, and accountability.

• BigPanda trusted Creo to operate as part of the leadership team.

​

Why this matters

​

The Creo + BigPanda partnership illustrates how Creo helps high-growth B2B companies:

• Scale marketing without losing discipline.

• Turn strategy into systems teams can actually run.

• Support complex, multi-team organizations.

• Deliver results under pressure.

​