Joel Susaya is a Technical SEO Specialist, responsible for auditing client sites for technical issues that limit search performance, and diagnosing specific technical SEO challenges.
He is passionate about the overlap between SEO and engineering. He has built and maintained sites himself, so he favors recommendations that development teams can actually ship, and he follows closely how technical fundamentals carry into AI search and answer engines.
Prior to joining Creo Collective, Joel spent 13 years in SEO across agency, consultancy, and in-house work. He began in technical SEO at Merkle, working across enterprise retail, SaaS, and B2B accounts and owning much of its technical SEO methodology and training. He then ran his own consultancy, Susaya Digital, building and optimizing sites for local businesses. Most recently, as Senior SEO Analyst at The Points Guy, he isolated Core Web Vitals data proving the site's highest-performing page templates lagged competitors, which secured engineering time for fixes that would have waited years. He also built a Python system that monitored the site's highest-value links and alerted the team the moment one broke, and rebuilt the team's search reporting in Looker for editorial, CRO, and senior leadership.
Joel earned his Bachelor of Science in Commerce from the University of Virginia. He lives in Connecticut with his two dogs. He has spent about a decade volunteering with dog rescues, managing their websites and running fundraisers, and also volunteers as technical SEO for Nova Ukraine. He is an avid reader and gamer, and programs for fun.