In the world of B2B technology, "standing out from the competition" is the constant challenge we solve for at Creo Collective. We focus on helping tech companies connect with their customers in meaningful ways that impact the bottom line. Traditionally, this has been achieved through messaging and demand gen. However, we are seeing a major shift in how the most successful SaaS companies are positioning themselves: by turning their software into a financial hub through embedded finance.
For product marketers, embedded finance isn't just a technical integration—it’s a powerful story about removing friction and delivering a "human touch" by meeting customers exactly where they are.
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