Because marketing doesn’t stand still. And neither do we.
This is for those of us who are trying.
Trying to keep up with every new tactic. Trying to make sense of what actually moves the needle. Trying to stay visible, relevant, and effective without burning out in the process. It’s hard work.
The Marketing in Progress podcast cuts through the noise by diving into what’s working, highlighting important lessons learned, and showing just how important it is to ask questions rather than pretending there’s a perfect playbook.
Meet Your Host
I’m Gayle Kalvert—founder of Creo Collective, longtime marketing exec, mom of three, and host of Marketing In Progress.
Hi - Welcome to Marketing in Progress.
With more than 20 years of experience in marketing and sales, I’ve seen firsthand how fast this industry moves, how quickly priorities shift, and how easy it is for marketers to feel like they’re always one step behind the next “must-do.”
The Marketing in Progress podcast is my way of cutting through that noise. It’s a podcast for B2B marketing leaders who are navigating high expectations, tight budgets, and real pressure.
Each episode features honest conversations about what’s working, what’s not, and what’s still being figured out, without the polish or performance. The show exists to give marketing leaders clarity, perspective, and a sense that they’re not doing this alone.
Because the truth is that no one has it perfectly dialed in. We’re all learning. We’re all adapting. We’re all in progress.
Thanks for being here.
Gayle
RECENT EpisodeS
Why your brand's story isn't working (and how to fix it)
In this episode, Kate gets real about the branding mistakes that are slowing businesses down and how to pressure-test your messaging for clarity.
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Posted:
4 March 2026
Aligning sales and marketing for real success
When sales and marketing work towards the same goals, they bring success to the organization. But often, stereotypes and impostor syndrome get in the way of real alignment.
Posted:
18 February 2026
3 ways to drive real results through partner marketing
Partner marketing gets a bad rap. But with the right funding and support from leadership, it can be the secret weapon for scaling your brand and unlocking revenue fast.
Posted:
4 February 2026
What sales teams really want from marketing
Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins.
Posted:
22 October 2025
What’s actually working in B2B marketing right now
B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us.
Posted:
24 September 2025
What makes a B2B influencer worth the investment
Influencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them?
Posted:
10 September 2025
Meet the Guests
Conversations with creators, founders, and leaders who are shaping what’s next.
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Becca discusses how embracing neurodiversity (both her own and her children’s) has been a powerful source of strength and growth.
founder & ceo @ share your genius | it’s never just a podcast™ | mom 3x
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Leslie shares how stepping away from excess responsibilities helped her embrace a “soft business” mindset focused on doing less to prioritize what truly matters.
Founder & CEO @ Verbatim | In my influencer marketing era and you should be too | Bestselling Author, The Unapologetic Professional | Writer & Host, Stop the Scroll
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Amanda opens up about how surrendering control and embracing vulnerability helped her navigate the unexpected challenges of motherhood and career.
Channel Marketing Director @ XM Cyber | Future B2B CMO 2024 | CRN Finalist 2024, 2025
Listen wherever you get your podcasts.
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Have someone in mind for the show?
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