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Shop-Ware, a SaaS-based solution for the automotive industry, came to Creo Collective with a specific request: help augment their marketing team and generate new business leads for their sales team. As a series-A startup, Shop-Ware had already built a strong foundation of clients and wanted to accelerate their go-to-market strategy. 

Creo helped Shop-Ware on two fronts: go-to-market strategy for a new product, and increasing the volume and effectiveness of marketing campaigns. Creo created:

  • New product go-to-market strategy

  • Promotional email campaigns

  • Paid social ad copy

  • White papers

  • Customer spotlight blogs

  • CEO-led thought leadership

  • Email campaigns for SREs and BDMs

  • Product-release updates

  • Customer newsletters

As one of Shop-Ware’s leader’s said, “It is so exciting to report such an increase in activity and leads.” 

Results included:

  • 42.86% average open rate

  • 102% increase in MQLs

  • 52% increase in demo requests

Creo puts the pedal to the medal for automotive SaaS startup

Creo Collective services: Product marketing strategy, Content marketing strategy, Copywriting Content Studio
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