Shop-Ware, a SaaS-based solution for the automotive industry, came to Creo Collective with a specific request: help augment their marketing team and generate new business leads for their sales team. As a series-A startup, Shop-Ware had already built a strong foundation of clients and wanted to accelerate their go-to-market strategy. 

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Creo helped Shop-Ware on two fronts: go-to-market strategy for a new product, and increasing the volume and effectiveness of marketing campaigns. Creo created:

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• New product go-to-market strategy

• Promotional email campaigns

• Paid social ad copy

• White papers

• Customer spotlight blogs

• CEO-led thought leadership

• Email campaigns for SREs and BDMs

• Product-release updates

• Customer newsletters

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As one of Shop-Ware’s leader’s said, “It is so exciting to report such an increase in activity and leads.” 

Results included:

• 42.86% average open rate

• 102% increase in MQLs

• 52% increase in demo requests