Creo Client Services
 

• Integrated marketing strategy

• Campaign development & execution

• Demand generation support 

• Field, partner & customer marketing

• Content strategy, copywriting & design 

• Brand & creative services

• Sales & marketing alignment 

The Challenge
 

BigPanda is an enterprise AIOps platform operating in a crowded, highly technical market, selling into IT Ops, NOC, DevOps, and SRE teams at some of the world’s largest organizations.
 

The challenge wasn’t what to say — BigPanda had a powerful product and clear value. The challenge was scale, consistency, and execution under pressure.

The marketing organization needed:
 

• A partner who could operate inside the team.

• Strategic guidance across campaigns, channels, and regions.

• High-volume, high-quality content and creative.

• Tight alignment with sales and revenue goals.

• A team that could move fast without losing rigor.
   

BigPanda didn’t need support. They needed a true extension of their marketing organization.

The partnership: Fully embedded, fully accountable
 

Creo Collective was deeply integrated into BigPanda’s marketing organization, working directly with multiple teams and departments, including:
 

• VP of Marketing

• Head of Demand Generation

• Creative Services

• Field Marketing

• Partner Marketing

• Customer Marketing

• Product Marketing

• Public Relations

• Sales
   

As BigPanda’s partner, Creo served as:
 

• Strategic advisor

• Campaign architect

• Content and creative engine

• Execution partner across teams and programs
   

This level of integration allowed BigPanda to move faster, stay aligned, and maintain consistency across a complex marketing ecosystem.

The strategy: Marketing as a connected system
 

Rather than executing isolated tactics, Creo helped BigPanda ensure marketing operated as a cohesive system. This included:
 

• Campaigns that were tied directly to business goals.

• Messaging consistency across demand, field, partners, and customers.

• Content built to support both marketing and sales motions.

• Maintaining brand rigor even at a high speed of execution.
   

To do this, Creo: 
 

• Developed campaign strategies aligned to pipeline and ARR goals.

• Translated complex AIOps value into clear, compelling narratives.

• Created repeatable frameworks (comms packs, content systems, creative guidelines) for Big Panda to easily stand up for all future campaigns.

• Ensured consistency across narratives and marketing programs so each campaign reinforced the others rather than competing for attention.
   

The execution: Strategy meets scale 
 

Creo created hundreds of assets across various campaigns, programs, and channels the team helped execute, including:

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• Core messaging and positioning documents.

• Campaign concepts and go-to-market frameworks.

• Premium content (buyer’s guides, thought leadership, video series).

• Full communication packs for webinars, video series, and campaigns.

• Field and event marketing assets.

• Partner marketing materials.

• Customer advocacy and review programs.

• Sales-aligned content and enablement assets.

• Brand and creative services support.

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All content — written and designed — was developed by Creo in close collaboration with BigPanda’s internal stakeholders.

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The result: Speed without fragmentation.

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The results: Measurable marketing impact

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Creo’s partnership helped BigPanda deliver strong, trackable results* across the funnel. 

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• 10,000+ MQLs across global demand programs.

• 5,700+ engaged accounts entering the pipeline.

• 280+ marketing-influenced opportunities.

• $50M+ in marketing-influenced new ARR.

• 45+ field and partner events supported.

• 20+ customer reviews and advocates activated.

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*Results represent annual totals. 

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Why this worked

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This engagement succeeded because:

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• Creo was embedded, not outsourced.

• Strategy and execution were tightly connected.

• Marketing and sales stayed aligned in real time.

• Decisions were made with clarity, speed, and accountability.

• BigPanda trusted Creo to operate as part of the leadership team.

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Why this matters

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The Creo + BigPanda partnership illustrates how Creo helps high-growth B2B companies:

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• Scale marketing without losing discipline.

• Turn strategy into systems teams can actually run.

• Support complex, multi-team organizations.

• Deliver results under pressure.

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