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Gayle is the founder and CEO of Creo Collective. She is responsible for overall client and team member relations and the Copywriting Content Studio.

Prior to founding Creo Collective, Gayle was an award-winning executive with 20+ years of experience in marketing, communications, and business development in technology and professional services. Gayle served multinational firms like Deloitte and IBM where she led marketing strategy and channel programs, in addition to mid-size companies like Qlik and BCW.

Gayle’s time in marketing and sales gave her an insider’s view into the challenges marketing leaders face today: trying to keep up with the demand for content and delivering content that moves the needle for sales. She created Creo Collective to solve these challenges.

Gayle is passionate about helping Creo Collective’s clients achieve success. As a female who landed in the tech sector by accident, she experienced firsthand the opportunities and challenges that women face in the industry. She uses those experiences to help her better serve her clients—and to ensure an inclusive, positive working environment for her team at Creo Collective.

Gayle earned her Bachelor of Arts degree in Economics from Bucknell University. She lives on Long Island in New York with her husband (who also happens to be managing partner at Creo), three children, and their Yorkie Lola. She is known for her ridiculous laugh (she can’t help it!) and her ability to quote every line from Ferris Bueller’s Day Off. She loves spending time at the beach, but her family has convinced her that time in the mountains can be fun too.

Gayle Kalvert

Founder & CEO
Gayle Kalvert
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