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I have been suffering from migraines for more than 20 years. A few years ago, I decided to think of myself as a migraine WARRIOR. I use the term warrior because I made a choice not to be a migraine sufferer. This is not an easy feat. Why? Because migraines are not just headaches. Migraines cause excruciating, debilitating pain that causes you to lose your ability to function, to see, to think, to work, to sleep, to take care of your children. The list goes on and on. I am often asked how I can function with a migraine. My answer is always the same: because I have to. As a working, married woman with three children, I don’t have the option to stop when a migraine hits. I used to hide my migraines thinking that I could lose my job or appear weak. Now I know: I am not weak. And there IS hope. I found treatments that helped me and allowed me to start the business I had been dreaming about for years. There are still days that migraines make me cry in pain and frustration, but they are fewer and farther between, and that makes a big difference. For anyone out there who is suffering from migraines, know that you are not alone, and there are so many more medical options to treat and prevent them than ever before. I am always amazed at how many people I meet who are suffering and unaware or don’t have access to the treatment possibilities out there. Please do not suffer in silence. Reach out if you need help. You are not weak. You are a warrior. And there IS hope.
BEHIND THE SCENES: the making of customer and partner marketing videos. 🎥 Did you know that 86% of businesses use video as a marketing tool? Some of the benefits of video marketing are: ⬆️ Increase in business revenue ➡️ Influence buying decisions ⬆️ Ranking higher in SEO ⬆️ Increase in web traffic Our clients are making video a powerful part of their marketing mix! We make it easy by handling the strategy, scripting, production and post-production. Thank you Elli Dugger and Cortnee (Uriz) Love, it was so much fun to create these with you both! David Kalvert #videomarketing #contentstrategy #marketing
David Kalvert Joins Creo Collective as Managing Partner Leading Provider of B2B Marketing Content Expands Offerings to Include Video Production and Visual Content New York, NY, September 27, 2022 – Creo Collective, a leading provider of B2B marketing content for the technology sector, is thrilled to announce that David Kalvert is joining its leadership team as managing partner. Kalvert comes to Creo Collective after co-founding and serving as managing partner of Technology, Humans and Taste (THAT), an advertising agency based in Manhattan. Kalvert joins his wife, Gayle Kalvert, who founded Creo Collective and serves as CEO. "David is a brilliant leader who understands both the creative and business aspects of delivering outstanding work products," said Gayle. "His experience managing large production teams as well as his many years as a working filmmaker and photographer enable us to provide unmatched visual content to our clients.” David Kalvert began his career in the film business as a cinematographer in Los Angeles, shooting for artists including Tom Hanks and Eminem. Following that, he launched his own production company, Burner Media, where he served clients such as HP, IBM, and Deloitte. Kalvert also led large teams for R/GA as head of production in New York and served as VP of development and production of branded entertainment for Vevo. At Technology, Humans and Taste (THAT), Kalvert oversaw management of the business as well as the production of film, video, new media, and events for clients including Nike, Sony, Michael Kors, Walmart, and the Van Gogh Experience. Kalvert will help facilitate Creo Collective's continued growth, while also broadening the company's services to include video and visual content. According to Grand View Research, the content marketing space is pacing to hit $105.28 billion globally in 2025, with blog posts, white papers, and videos representing three of the most valuable forms of content.1 "Creo Collective has built an incredible roster of satisfied clients," David Kalvert said. "I am excited to bring visual content to current and future clients that complements the copywriting content they rely on." While many content marketing companies use unsupervised, offshore creators to mass produce content at a low cost, Creo Collective takes the opposite approach, focusing on quality with deep industry knowledge and personalized services. According to the Content Marketing Institute, 88% of organizations most successful at B2B content marketing value creativity and quality in their content creation.2 "We feel lucky to have clients who depend on us for all their copy needs, and now we are delighted to offer video and visual content under David's leadership," Gayle Kalvert said. "Competition in the technology space is fierce. We help our clients tell their story, define their product offerings, and differentiate themselves from the competition." About Creo Collective Creo Collective partners with B2B technology and professional services clients, creating high-quality content for their marketing campaigns. We focus on quality over quantity, ensuring that the voices and tones of each of our partners’ brands are reflected in the content we produce. Creo Collective's award-winning creators include highly-skilled writers, editors, and videographers with diverse backgrounds in advertising, journalism, and B2B marketing. For more information, visit www.creocollective.io ### Media contact: Kyana Harris Marketing Executive, Creo Collective kharris@creocollective.io Sources: https://altavia-act.com/blog/digital-marketing-trends-of-2020 https://pipeline.zoominfo.com/marketing/content-marketing-statistics
Every #womanownedbusiness started with a girl with a dream. Today, on National Daughters Day, I hope that all girls, like mine, know how smart and capable they are. Every successful woman found the inspiration and drive to make their dreams a reality somewhere along the way. That includes the ability to get back up after failure. Let’s collectively help more young girls become CEOs. #womenentrepreneurs #womenintech #girlsintech
Creo Collective is committed to embracing and supporting #LGBTQ communities. Serving clients who have the same values is equally as important to us. BigPanda ❤️🧡💛💚💙💜 The bravest thing you can be is yourself. #pride #pridemonth
When I was little, I always knew I wanted to have a BIG life. I didn’t know what that meant exactly, but I knew I was going to work hard, and I would make it happen. When I started my career in NYC, working with some of the most brilliant and financially successful people on the planet, I thought that meant climbing the corporate ladder, accruing higher titles, and making a lot of money. So that is what I did. Until I burned out. Now, at 45 and as the owner of my own business, having a BIG life has a totally new definition. Financial success is still important, but not for what it can buy. It is important for the freedom it provides. The freedom to not stress about money. The freedom to know your family is provided for. The freedom to help others. Now, having a BIG life means having a healthy, loving marriage. Spending real quality time with my children and family. Creating opportunities for my team so that they can pursue their BIG lives, whatever that means for them. And enjoying my work by making a positive impact on my clients’ lives—both by helping them in their work, and through the personal relationships that energize me. As so many smart, successful women before me have said: you can have it all, just not at the same time. There is truth in that statement. My best advice to young women who want to have a career AND a family is: do it. Do it all, but make sure you are focused on loving yourself and pursuing your dreams in a healthy way. You will never regret spending time with the ones you love.
Cari Jaquet and her marketing team at BigPanda allow us to create content across the entire marketing spectrum. Every day, we aim to make their day easier and give them time back to focus on what matters—driving strategic programs forward. The best part? We have a blast working together!
✅Get groceries. ✅ Schedule carpools. ✅ Sign permission slips. ✅ Prep babysitter. ✅ Pack my suitcase. ✅ Sign more school forms. ✅ Write kids’ checklist. ✅ Hug my kids and tell them I love them. 🧘♀️Take a deep breathe and hope I remembered everything. Being a working mom is hard, but there is also nothing more rewarding. Moms, what travel hacks make your mom-life/work-life less stressful?
The Channel Company feels like home to me. Their dedication to the channel, and creating marketing success for their clients, is second to none. Thanks Laurie Condon, for introducing me to the team, way back in 2016! Being able to help make your clients successful is an honor. #partnerships #channelpartners #alliancepartners